Old-School Tactics, New Media & Partnership Possibilities: Marketing Strategies for Today’s Libraries
MALiA Fall Meeting and Program Flyer
Christine Brantley, Community Relations & Development Manager, Virginia Beach Public Library Sarah Greene, Interim Director, Tidewater Community College/Joint-Use Library Neva White, Community Services Manager, Virginia Beach Public Library/Joint-Use Library
Where: Brown Library, Virginia Western Community College When: Friday, November 14, 2014, 10 am to 2:30 pm
You know what an awesome resource your library is. If only everyone else knew, too! It’s harder than ever to grab attention in today’s world. So, how do you generate awareness? And how do you get people to see your library as it is, beyond the stereotypes and beyond books? Whether your customers are on campus or throughout your community, this trio has tips and ideas to help you spread the word. They’ll share marketing ideas and what’s worked for them, especially in the last year as they’ve partnered to open and market a joint academic/public library, the Tidewater Community College/City of Virginia Beach Joint-Use Library. You’ll come away with actionable ideas you can implement at both public and academic libraries.
RSVP Online at: http://bit.ly/1q3M9Cp
Lunch Cost is $10 and is payable at check-in.
Christine Brantley has more than 20 years of marketing and public relations experience including six years at Virginia Beach Public Library. As community relations and development manager, she oversees all marketing, communication and fundraising on behalf of the library, including its collections, programs and services at 10 locations and online. She has a successful record of pitching stories, generating news and building buzz. Before joining the world of libraries, she was marketing coordinator for Old Dominion University’s Office of Distance Learning in Norfolk, Va., and Director of Communication at National Cinema Network (now National CineMedia), formerly in Alexandria, Va. She holds a bachelor’s degree in Communication from George Mason University in Fairfax, Va.
Neva White is the community services manager for the Tidewater Community College/City of Virginia Beach Joint-Use Library. She has been involved with the project since the very beginning when the feasibility study was originally conducted. She was also the facilitator for developing the Memoranda of Understanding between the City and the College, worked with the Interior Designs architect, and assisted in developing the staffing plan and budget for the City portion of the building. She is trained as an organization development facilitator and as such facilitates the City of Virginia Beach’s Quality Organization Strategic Issue Team. Her previous work experience includes time at the San Antonio and Fort Worth Public Libraries in Texas as well as the Horn Book, Inc. in Boston, Mass. She received her Master of Library and Information Science from Simmons College.
Sarah Greene is interim director for the Tidewater Community College/City of Virginia Beach Joint-Use Library, where she oversees building operations, technology services and academic services. She’s been employed at Tidewater Community College for eight years, as a librarian, and then Coordinator of Technology and Library Operations for the Joint-Use Library, prior to her current role. She was project manager for the ILS Connector in use at the Joint Use Library and member of the team that oversaw development of technology applications. Before joining TCC, she was a librarian at Florida Keys Community College in Key West, FL. She has a master’s in library science from the University of Maryland, College Park.